“Exhibit design is one of the most complicated of design concepts. It has to excite, inform, influence and generate sales within a very short time frame. The designer must present the information in a format that is easily and quickly understood.
The exhibit should be consistent with the marketing goals of the exhibitor and convey a message that promotes the products and services offered.
Through the use of structure, color, graphics and lighting, the designer can produce a presentation that greatly influences the visitor and further strengthens the goals of the client.”